Waterfall charts are a great way to get a closer look at your website traffic for landing pages, blog articles, and other key pages on your website. While Google Analytics can be a great tool to track your website traffic, it’s not always the best solution. This can help you decide what to continue sharing, what to share more of, and what might need to get a refresh. With this metric, you can track weekly or monthly engagement so you can get a better idea of what your followers are responding to. By using waterfall charts, you can see how much engagement your company gets in a certain time period. Now more than ever, social media engagement is essential to track. If you see that your company is continuously slow in the spring, then that could be a good time to try out new lead generation and marketing tactics. Using a waterfall chart to show these trends can help you see if there are opportunities to improve in certain areas. Some months may be consistently slower than others, while some are a lot busier. Most companies will experience ebbs and flow with their lead generation. Or, if that money could be put towards other areas that bring in more revenue. Then, you can see if certain expenses are worth it. By using waterfall charts, your team can easily see exactly how much money is spent in certain areas. As a result, some expenses may not be paying off and are worth the money. It’s very easy for some expenses not to be properly tracked. And, if you continuously see that certain months bring in more revenue, you can alter your marketing budgets. This can help you see trends throughout the year. So, by using a waterfall chart, you can instantly see which months are bringing in the most revenue. Revenue determines how much you can spend on marketing expenses, which can change how many leads you are able to generate in a given time period. One of the most important metrics that both sales and marketing professionals need to track is revenue. There are a ton of different ways that companies can use waterfall charts, here are just a few of the most common ones that we see. Of course, now that you know what a waterfall chart is, you want to know how your company can use waterfall charts to track your marketing and sales efforts. This can help marketers compare and contract their marketing tactics, and see what tactics are driving the most revenue. Here, you can see how much each marketing tactic costs to implement, and how much they earned. Below is an example from Hubspot, where they display marketing spending versus marketing earnings. When you are looking at a waterfall chart, you read it from left to right. But, once you know how to read the chart, it can be pretty simple. When you first look at a waterfall chart, it may seem confusing. This way you can see if anything needs to be improved upon. By using a waterfall chart, you can visualize the metrics and see what is working. While tracking your metrics in a spreadsheet can be helpful, it may be hard to fully understand the metrics. Waterfall charts are a great way for your company to track and analyze metrics. Why Should Your Company Use Waterfall Charts? This is to help you identify any patterns and help your team predict future trends. In most cases, waterfall charts are used to track and analyze sequential data. The first value can be impacted both positively and negatively. What is a Waterfall Chart?Ī waterfall chart, also known as a bridge chart or cascade chart, is a graph that shows how a value is impacted by intermediate values. In this article, we go through what waterfall charts are, how to create them, and how to use them to improve your business analytics. By using waterfall charts, your team may be more likely to understand your positioning, and how they can improve. Waterfall charts can help you and your team track and analyze data easily, and set goals based on these numbers. While tracking your analytics in a sheet can be helpful, it’s not always easy to interpret data like that. As a marketing or sales professional, you’re always looking for new ways to track and analyze your data.
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